User inflow
How to see whether users came from search, social, or AI chatbots, and how many came from each UTM campaign.
In Analytics > User inflow, you see where people (not bots) came from and which pages they viewed. User inflow counts how many times pages were opened, not the number of visitors.
User inflow over time
User inflow by date. The dotted line is the previous period of the same length. The summary at the top shows the user share, external inflow, direct inflow, and moves within your site.
Channels
| Channel | Meaning |
|---|---|
| Search | Came from search results such as Google or Naver |
| Social & community | Came from a social media or community link |
| AI chatbots | Came from a link in an AI answer such as ChatGPT or Perplexity |
| Other sites | Came from a link on some other site |
| Direct | Typed the address directly, or came from a bookmark or app |
Visits that return after finishing a payment or login are treated as Passthrough and counted as moves within your site.
Inflow from AI chatbots
Users who came from each AI service and their share of the total. You can check whether AI answers are citing your site.
Browsers & devices · Pages people viewed most
- Browsers & devices: The share of your users' browsers and devices
- Pages people viewed most: A ranking of pages with the most user inflow
Inflows by UTM
Counts only inflows whose address has utm_source attached. Use it to measure ads and newsletters.
- Under Split by, choose source, medium, campaign, campaign ID, term, or content.
- Example:
https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=oct
Traffic source ranking
Ranks the paths people came in from outside (which link on which site). You can group by path, platform, or category, and clicking a row shows the pages people landed on through that path.